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Coming soon

Real photos for your wall. Every print, truly shot.

TrulyShot is a new shop for prints of real photographs, never made with AI. Every print comes with the story of the moment it was taken.

Join the waitlistBuilt by Roy, a photographer
“The fishermen were already out when I arrived.”A harbour in northern Portugal

A first look

Every photo comes with its story

Tap a photo to read its story.

Why TrulyShot

It’s getting hard to know what’s real.

AI images are filling print sites, and many of them look just like photographs. When you hang a misty forest on your wall, you should know that someone was really standing there.

TrulyShot sells real photos only.

Built for amateur photographers

Without followers, even great photos struggle to sell.

On most print sites, photographers bring their followers to their own shop page. Those sales push them up the rankings, which brings even more sales. If you don’t have an audience somewhere else, you start at zero and stay there.

TrulyShot has no profile pages and no personal shops.

There’s no shop to send followers to. Every sale that moves a photo up the rankings comes from a buyer who found it here.

Your own site and social media are still yours. TrulyShot is where your photo is tested on its own, and you can still share a link to it.

Quality is rewarded, not popularity. Here’s how—

  1. It gets seen

    Every new photo is guaranteed to be shown to buyers. No one has to promote themselves.

  2. It gets found

    Buyers search by subject, place and mood. Photos are ranked by sales-per-view, so a photo rises because buyers here chose it, not a crowd sent from outside.

  3. It gets chosen

    No names, no follower counts, one price. Even curators pick featured photos without knowing who took them.

  4. It introduces the photographer

    After you buy, you learn who took it. The photographer gains a buyer who knows their name, earned by the photo alone.

How it works

From a photo you love to a print on your wall

  1. 1

    Find a photo you love

    Browse real photos and read the story behind each one. You see the photo, never who took it.

  2. 2

    Choose your print

    Fine art paper, framed or metal.

  3. 3

    It arrives with its story

    You can also add an optional QR code, so anyone who sees your print can tip the photographer easily.

Real photos only

How we know it’s real

We don’t just ask photographers to promise. Every photo has to come with the original file from the camera, and a person checks it.

Straight from the camera (RAW)

The final edit

The same sunrise over hills and water: flat and grey straight from the camera, warm and golden after editing. “Edit as much as you like, but don’t add anything your camera didn’t capture.”The one rule every photographer agrees to.

Every photo, before it goes on sale

  1. The photo comes with its RAW file

    The original file from the camera or phone. No exceptions.

  2. Software looks for warning signs

    Signs of AI or a stolen photo. No detector is perfect, so software only flags; it never decides.

  3. A person compares the two

    The final photo next to its RAW file. Anything added, like a new sky, stands out.

  4. Only then it goes on sale

    With the badge that says it passed:

    Real photo

Fair to photographers

Your money reaches a real person

Half the profit goes to the photographer

Half of what’s left after printing, shipping, tax and payment fees goes to the photographer. TrulyShot’s half pays for checking every photo by hand, running the website and finding buyers.

Half the profit is our current plan. We’ll confirm it once we choose our print partner.

Drawn example. Real costs depend on the print.

Your print can thank the photographer, too

  1. 1

    A small code on your print

    Optional. You choose when you order.

  2. 2

    Someone scans it

    A guest in your home, a customer in your café: anyone with a phone.

  3. 3

    The photographer gets the tip

    All of it. Only the payment provider’s fee comes out.

Why I’m building this

Hi, I’m Roy.

I’m an amateur photographer from the Middle East.

A few years ago I quit photography. It felt impossible to compete with people who had better gear, lived in more beautiful places and already had an audience. There was no way to be judged by my photos alone.

I came back, because photography is what I really want to do. But photographers without an audience still have almost no way to sell their work, and AI is making many people feel real photography isn’t worth the effort.

So I’m building TrulyShot: real photos, judged on the photo alone, each with the story of how it was taken.

My plan for the money: half the profit on every print goes to the photographer. The other half pays for checking every photo by hand, the website, and finding buyers.

I also make videos about nature and wildlife photography.

If you have a question, write to me. I read every message.

— Roy

Roy Barzilay, founder of TrulyShot

Write to me

Join the waitlist

Be among the first to get a real print

I’ll write to you when TrulyShot opens. No spam.

Are you a photographer?

Join as a photographer

It helps decide where prints ship first.

For photographers

Are you a photographer?

  • Judged on your photo, not your followers

  • Half the profit on every print

    Half of what’s left after printing, shipping, tax and payment fees, with a full breakdown of every sale.

    Half the profit is our current plan. We’ll confirm it once we choose our print partner.

  • Every new photo is guaranteed to be seen

  • If a photo isn’t accepted, you’re told exactly why

  • Join from almost anywhere

One rule to know now

Every photo needs its original RAW file, phones included. It’s how buyers know your photo is real, and why they’ll pay for it.

What do you shoot?

Choose any.

Can you shoot RAW?

Not sure? Many phones can, with a setting or a camera app.

Questions

Good to know

For buyers

For photographers